The world of house hunters has become increasingly digital. You would want to cover as much digital space as possible which includes but is not limited to YouTube, Youku, Juwai, Facebook, Twitter, Google Plus, etc. Check agents.realestatechannel.ca to find out more about how to be featured on them.
Now let’s talk more about YouTube: more and more businesses turn to video marketing every day and the real estate industry didn’t escape this trend. It is a fun and productive way to reach customers and it leads to more informed buyers. Statistics tell us that “more than 50% of potential home buyers use YouTube as their primary search tool“. By utilizing YouTube, you are placing your brand in front of a large audience: over 1 billion unique users visit YouTube every month and watch 6 billion hours of video. However, in today’s rapidly changing and digitally driven media environment, it is not not easy to capture a home-shopper’s attention.
Here are some tips on how to make an amazing home sales video:
1. The importance of audio. Bring your video to life by recording a voiceover: it will give a more “human” feel to the video and clear and a concise read will help making the whole experience of watching the video pleasant. Including a soundtrack can add a necessary element to lighten the mood and improve viewers’ overall impression of your home.
2. Keep it short and sweet. Statistically, the shorter the video is, the further into the video the viewer will watch, which creates a lower bounce rate.
3. Quality and exposure. Quality is always important, and real estate video isn’t an exception. An Internet viewer’s experience when watching a video of a home listing, can vary greatly, depending on the hardware, software, and online presentation services utilized. To accommodate the huge volume of videos stored, YouTube often downsize file size and, while you are getting the huge exposure due to the millions of visitors each day, the quality of this exposure may not be the best. To cover all the bases, combine the use of the free sites with a paid solution that gives you more control and protects your video investment long term. The higher quality of the paid solution video has its place, while the mass exposure value of the lower quality free video sites is of great value as well.
Would you like to know about other options or interested in syndication? Learn about a great online solution that will place your video on multiple sites with just one upload operation. Visit www.realestatechannel.ca, or call toll free 1-877-843-3218 ext. 1.