Country: CA   |   City: Vancouver  

The world of house hunters has become increasingly digital. You would want to cover as much digital space as possible which includes but is not limited to YouTube, Youku, Juwai, Facebook, Twitter, Google Plus, etc. Check to find out more about how to be featured on them.

Now let’s talk more about YouTube: more and more businesses turn to video marketing every day and the real estate industry didn’t escape this trend. It is a fun and productive way to reach customers and it leads to more informed buyers. Statistics tell us that “more than 50% of potential home buyers use YouTube as their primary search tool“. By utilizing YouTube, you are placing your brand in front of a large audience: over 1 billion unique users visit YouTube every month and watch 6 billion hours of video. However, in today’s rapidly changing and digitally driven media environment, it is not not easy to capture a home-shopper’s attention.

REC Video Stats

Here are some tips on how to make an amazing home sales video:

1. The importance of audio. Bring your video to life by recording a voiceover: it will give a more “human” feel to the video and clear and a concise read will help making the whole experience of watching the video pleasant. Including a soundtrack can add a necessary element to lighten the mood and improve viewers’ overall impression of your home.

2. Keep it short and sweet. Statistically, the shorter the video is, the further into the video the viewer will watch, which creates a lower bounce rate.

3. Quality and exposure. Quality is always important, and real estate video isn’t an exception. An Internet viewer’s experience when watching a video of a home listing, can vary greatly, depending on the hardware, software, and online presentation services utilized. To accommodate the huge volume of videos stored, YouTube often downsize file size and, while you are getting the huge exposure due to the millions of visitors each day, the quality of this exposure may not be the best. To cover all the bases, combine the use of the free sites with a paid solution that gives you more control and protects your video investment long term. The higher quality of the paid solution video has its place, while the mass exposure value of the lower quality free video sites is of great value as well.

Would you like to know about other options or interested in syndication? Learn about a great online solution that will place your video on multiple sites with just one upload operation. Visit, or call toll free 1-877-843-3218 ext. 1.


Today, using Matterport‘s hardware is particulary compelling for real estate. Ever since it was introduced to the market, it changed the face of standard real estate marketing and selling techniques. Essentially, it is an equivalent of photography for 3-D spaces: it can make a dimensionally accurate full colour model of any space. This means bringing virtual reality to real estate and giving you the experience of being there. These 3-D tours allow buyers to virtually walk through a home. They would have complete control over what direction they wish to take when touring the home, while being able to look in any direction. They can look up to see light fixtures, down to see flooring, or focus on details such as the faucet in the bathroom, or hardware on the kitchen cabinetry. They can move up and down staircases, experience views from a loft or through windows, and even view a home’s floor plan. The 3-D galleries can be viewed on any computer or device and buyers can see what a particular property on the market has to offer.


The process of creating a tour is straightforward: we bring the camera in, put it in a few different locations in a room and the system automatically stitches together the 3-D model. An interactive tour can be produced in 24 to 48 hours, or even less, depending on the size of the space. A thousand square feet requires 30 minutes of shooting time plus processing time of a few hours to produce a digital tour which could be distributed and embedded just like any video.

Would like to see what the 3-D gallery looks like? Click here to check out the tour.

In addition, Real Estate Channel now offers HD Photography and Video Services that are accessible & affordable for industry professionals.

As featured on:


To find out more about the Real Estate Channel’s 3D Scan Services, and more, visit, or call toll free 1-877-843-3218 ext. 1


Our partners at Juwai reflected on the financial impact of QDII2 on Global Property Markets. With QDII2, the Chinese government proposes taking a significant step towards removing restrictions on the export of privately held capital. estimates QDII2 –if rolled out nationally– could theoretically deliver as much as US$2.3 trillion to international residential real estate markets alone. Take a look at the table below which reveals the size of likely capital flows to real estate in leading destination countries at allocations of just 5 percent:


Screen Shot 2015-07-21 at 4.15.49 PM

* US Dollars. When just 5% of wealth is dedicated to international real estate markets.
** Mainland China, Hong Kong, Macau. Source:, Financial Times


International property gives Chinese investors the additional benefits of enabling them to diversify their risks, and is attractive to buyers motivated by investment, education, lifestyle and emigration:

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QDII2 Facts:

QDII2 will remove a barrier that has limited overseas real estate purchases, and help China get closer to its goal of allowing investors to freely transfer money in and out of the country.

The country started on this path in 2001, when it joined the World Trade Organization.

The abbreviation, “QDII2”, stands for the Qualified Domestic Individual Investor program. The number “2” in the name distinguishes it from an early program with the same initials, the Qualified Domestic Institutional Investor program, or QDII.

Some QDII2 Facts:

First to be rolled out in six cities across China.

Expected to be formally announced in June by China’s State Council, or cabinet.

To enable Chinese individuals to buy overseas real estate, stocks and bonds directly.

Individuals holding assets of at least RMB1m (US$161,000) will be able to participate.

Individuals will be able to invest as much as half of their assets overseas.

Will be limited by an overall quota that places a ceiling on the total amount allowed to be invested via the program. This quota is expected to grow over time.

Corporate investors will be permitted to purchase overseas assets up to $1 billion in value, up from the current limit of $300 million.



The Real Estate Channel is pleased to announce in cooperation with Vancity Buzz and Novus TV the official launch of The Real Houses of Vancouver. The first episode will air today, on June 10th!

RHOV is an awesome journey through the most ‘entertaining’ properties on the market through the eyes of a real Vancouverite. From luxurious, custom built mansions, to the cribs of local celebrities, and even the downright unusual, The Real Houses of Vancouver highlights properties in the Lower Mainland that truly stand out from the crowd of cookie-cutters. Host Alyssa Dawson was born and raised just outside one of the world’s most expensive real estate markets – Vancouver. Alyssa began traveling the world at the tender age of 14, keeping an eye out for the most luxurious and quirky properties she could find. Returning to Vancouver, this passion for prime properties translated into finding the best of the best in her hometown’s real estate market.

Join Alyssa and the RHOV crew as they hunt for, and explore, prime properties in Vancouver.

Have any comments or questions about RHOV? Comment below and don’t forget to follow RHOV on their social media :

RHOV host Alyssa Dawson:


How do you increase the value of your property? Most real estate experts agree the best way to do this is to renovate and upgrade the home. Typically the kitchen and bathrooms top the list for requiring priority attention. Though kitchen & bathrooms renovations also tend to be the most costly.

So in deciding where to begin one needs to determine where one can leverage the most dollar value congruent with their goals. Also, what upgrades can one afford. Perhaps you have an older home that requires attention in certain areas, whether or not you are selling. Or indeed it has come time for you to sell and the home needs to become more attractive to buyers. But what if you are on a tight budget?

If kitchen and bathroom renovations are too costly the next consideration is the floors and walls, which carry throughout the home and inspires an impression. It’s useful to research what the trends are for flooring and wall finishes, and what solutions are workable in your budget to achieve a maximum lasting impression. Though maybe solutions are even more subtler than that? Which brings us to a client’s true story….

When their family settled in Calgary, being recent Russian immigrants they hardly knew any english and there was not a lot of money. After a time they were needing to sell their home so they set out to beautify it. Their main choice of focus was the backyard. They gathered large river rocks and set out to make a type of ‘serenity garden.’ The very first buyers that came to the home just happened upon the yard first. Upon viewing the yard and revelling this serenity garden, the lady of the buying couple said ‘I don’t even want to see the inside. I want this home.’ And it was sold. This is a totally true story.

Obviously we can’t always rely on serendipity to sell a home. But one can find very creative solutions to create an impression, thus increasing the value. So perhaps a budget savvy solution requires different questions? Such as, what would make me want to buy my home? How can I make my home reflect that it’s loved and cared for? What could really make this home more pleasing to the eye? Where can I make my home reflect more light & clean lines?

It could be that when your goal is to increase the value of your home on a budget, your maximum investment lies in choosing a focus, and invoking what you genuinely want your home to say about what it has meant to you.