Remember the days when ‘curb appeal’ mattered most in real estate? It mattered because the ‘drive-by viewing’ was how buyers would determine if they want to put their time and effort into calling an agent, getting the details and then allotting time in their schedule to attend an open house. It didn’t really matter what the inside looked like, if the outside was a field of yellowed grass, weeds and old lawn chairs – it doesn’t exactly scream ‘well maintained’. Now, with technology ‘on our side’ we have to work a little harder than maintaining the lawn’s pristine appearance, as agents, we have to give potential buyers and prospectors a complete view, sight unseen through the magic of photography.
That same technology that is making our lives easier is simultaneously making life a tad more difficult. Phone companies have sneakily put high definition cameras in our hands, making us believe that we can point and shoot our handheld devices and get the same results as a professional.
Ah the paradox of technology right? The truth of the matter is, pictures do speak a thousand words, and blurry or pixelated pictures mean that visitors on your site who are judging a property (and you) within about 10 seconds will ‘walk away’ so to speak if they’re unimpressed with the crispness of the photos.
Technology has given us short attention spans, and with real estate photography you want to ‘dress to impress’. Professional photographers know how to capture light off corners, they calculate the time of day they’ll be shooting and account for it all with the proper lenses and attention to detail that you may not have. Forbes magazine once reported “that Properly lit, high-resolution photos are the only type of pictures that should be used in a home marketing campaign. Like any other sales effort, it’s important to put your best foot forward. If an agent takes property photos with a smartphone, it’s often a red flag to buyers. Smartphone pictures are fine for informally sending photos quickly back and forth between agent and buyer, but they can’t measure up to the quality of pictures taken by an experienced photographer with a good camera.”
If cost is what’s holding you back, imagine that you can now get professional, spectacular photography such as below for as little as $150! Excel in your field and always impress by going with a professional for your photography needs! It’ll pay off…without doubt.
For more information on professional photography through the Real Estate Channel, click here.