Country: CA   |   City: Vancouver  

What’s In A Picture?

September 9th, 2014

Remember the days when ‘curb appeal’ mattered most in real estate? It mattered because the ‘drive-by viewing’ was how buyers would determine if they want to put their time and effort into calling an agent, getting the details and then allotting time in their schedule to attend an open house. It didn’t really matter what the inside looked like, if the outside was a field of yellowed grass, weeds and old lawn chairs – it doesn’t exactly scream ‘well maintained’. Now, with technology ‘on our side’ we have to work a little harder than maintaining the lawn’s pristine appearance, as agents, we have to give potential buyers and prospectors a complete view, sight unseen through the magic of photography.

That same technology that is making our lives easier is simultaneously making life a tad more difficult. Phone companies have sneakily put high definition cameras in our hands, making us believe that we can point and shoot our handheld devices and get the same results as a professional.

Ah the paradox of technology right? The truth of the matter is, pictures do speak a thousand words, and blurry or pixelated pictures mean that visitors on your site who are judging a property (and you) within about 10 seconds will ‘walk away’ so to speak if they’re unimpressed with the crispness of the photos.

Technology has given us short attention spans, and with real estate photography you want to ‘dress to impress’. Professional photographers know how to capture light off corners, they calculate the time of day they’ll be shooting and account for it all with the proper lenses and attention to detail that you may not have. Forbes magazine once reported “that Properly lit, high-resolution photos are the only type of pictures that should be used in a home marketing campaign. Like any other sales effort, it’s important to put your best foot forward. If an agent takes property photos with a smartphone, it’s often a red flag to buyers. Smartphone pictures are fine for informally sending photos quickly back and forth between agent and buyer, but they can’t measure up to the quality of pictures taken by an experienced photographer with a good camera.”

If cost is what’s holding you back, imagine that you can now get professional, spectacular photography such as below for as little as $150! Excel in your field and always impress by going with a professional for your photography needs! It’ll pay off…without doubt.

For more information on professional photography through the Real Estate Channel, click here.

While real estate related discussions in Vancouver have centred around the condo market and its soaring prices, yesterday we learned that “the Real Estate Board of Greater Vancouver said 2,771 homes sold through Multiple Listing Service in August, a 10.2% increase from a year ago but a 9.5% decline from July. August sales were 4.3% above the 10-year average for the month.”

Prices also continue to rise with the board’s Home Price Index composite benchmark price for all residential properties $631,600, a 5% increase from a year ago. The benchmark price for a single family detached home in greater Vancouver was $984,300, up 6.6% from a year ago.

“Broadly speaking, home prices in the region are continuing to experience modest, incremental gains,” Mr. Harris said.

Vancouver results follow some strong numbers in Calgary’s housing market in August which showed homes under $400,000 are becoming increasingly hard to find.

The average single-family home in the city of Calgary sold for $542,238 in August, a 5.4% increase from a year ago. Condo prices are up 11.5% during the period.

Toronto results for August are also due out this week.

Original Source Article: Vancover home sales pick up in August but still lag previous record-setting levels

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REW.ca got in touch with us recently to find out more about our new Interactive 3D Tours. Here’s what they found out.

The same technology used to map topography, study forest health and catch speeders has now moved inside. LIDAR is a kind of laser-based radar that measures distance by bouncing a beam off a surface and analyzing the light that reflects back.

The same kind of 3D scanning is now creating viewer-controlled walkthroughs for buildings and other structures. The result works much like Google Street View. In a home tour, the user can navigate every room of the space, go up and down stairs and look at ceilings, floors and everything in between.

It starts with special laser scanner that records a million measurements with each shot. The scanning camera is moved from point to point within the space, and then software stitches all the scans together.

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Two Vancouver-based sister companies, The Real Estate Channel and LNG Studios, are the first in Canada to offer this new technology to the real estate industry. About a year ago they joined forces with the Silicon Valley startup that was developing the stitching software and offered their expertise on creating architectural animation.

The new technology can produce an interactive tour in 24 to 48 hours, or even less, depending on the size of the space. A thousand square feet requires 30 minutes of shooting time plus processing time of a few hours to produce a digital tour that can be embedded on a website.

The efficiency of the process brings the price down. Real Estate Channel general manager Matt White says a tour of an 800-square-foot space would cost $180.

While Realtors and owners of office and retail space are the initial customer base, Matt Grant, executive producer at both companies, sees many more applications. “Right now we’re scanning a decommissioned navy ship that will be sunk and made into an artificial reef. The people who are coordinating this work want it for their safety training. They want people to be able to do virtual dives so they know where the emergency exits are no matter where they are in the boat,” he says. Insurance companies and oil companies have also shown interest in the safety training possibilities of interactive 3D tours. Online retailers could also use them to make the shopping experience more like the real thing.

“The advantage to our 3D scanning technology, and what’s kind of cool about it, is the final result is like a first-person video game experience. It’s very immersive. You can explore the place on your own terms,” says Grant.

Click here to see full article.

To find out more about Real Estate Channel’s 3D Scan services, and more, visit www.realestatechannel.ca , or call toll free 1877-843-3218

Elizabeth Wilson, REW.ca

In a traditional business such as Real Estate, marketing and advertising has to stay fresh and exciting. We’ve come a long way from relying solely on direct mail-outs and print media. In fact now the latest tool in the arsenal is a game changing 3D technology that is changing the face of standard real estate marketing and selling techniques.

Working directly with a Y Combinator Silicon Valley start-up, Real Estate Channel has adopted the state of the art technology that creates immersive experiences of interior spaces using a 3D scanner and proprietary software. This immersive scan allows viewers to get as close to the property as possible without actually having to be there.

In addition, Real Estate Channel now offers HD photography and video services that are accessible & affordable for industry professionals.

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This is Fisher Manse in Detroit. It is being touted (and bafflingly scoffed at) for being the city of Detroit’s priciest listing at $1.5million – up from the previous listing price of $1.2million.

Oh boy. I will start with this, the fact that the price for a 15 bedroom Estate mansion ‘jumped’ to 1.5million is laughable and simultaneously, tragically sad to anyone living in cities boasting astronomical prices for single homes and condos. A happy day for a Vancouver BC resident, for example, is finding a one bedroom over 500sq ft for less than $400,000 or under $1000/month in rent. So, for Detroit, a city once boasting a robust and thriving economy, the phrase ‘how the mighty have fallen’ is says it all as we see estates become decrepit and contents are unceremoniously sold. $1.5 may be a ‘jump’ to some but for the grandeur and authenticity of Fisher Manse, it might just be a steal for a buyer who can see the long term potential in this diamond through the dusty exterior. By no means is this an easy argument to make to a buyer, however, it is inarguably beautiful.

Also, a very good counter argument is that this is a comparison of apples to oranges. There is a plethora of price comparisons for homes across North America and beyond displaying multi acre mansions for the same price as tiny tear downs in thriving metropolises which is an unfair comparison by any measure. However, it is a good reminder of the pitfalls of an economy that becomes dependent on fragile business and investment.

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For more pictures check out ‘Detroit’s Priciest Listing’ here.