Mark down 8 February 2016, because it’s the first day of the Lunar New Year. We promised you the 5 must-know Golden Week real estate selling tips in our “Time for the Hot Leads” post so you can be prepared for the next week’s campaign.
In collaboration with our partner Juwai, here are some tips for marketing to Chinese property hunters during Golden Week:
1. Start now
Chinese buyers are savvy investors who actively research online before deciding on a destination, as well as who to contact upon arrival. Having your listings updated and ready for online perusal early is very important.
2. Think differently
Chinese property hunters come from a very different culture with differing perspectives. This makes them very unlike your local buyers, so rethink the content on your listings and marketing materials. Does the copy appeal to a Chinese buyer’s mindset? Does it feature nearby attractions and conveniences? These are but some of the aspects you need to reevaluate ahead of time.
3. Do the legwork
Let’s face it, a lot of pertinent information can only be discovered upon arrival. This is where you could offer invaluable assistance, such as breaking down the ROI for them, or summarising important information regarding immigration, financial, tax, and legal systems in your country. Such initiatives are time consuming, but could pay off very well indeed.
4. Put them at ease
What can you do to help make them feel more comfortable investing in a foreign city? Consider offering the services of a Chinese interpreter, or be their personal tour guide around the city so they could better understand the lifestyle offered. Most importantly, listen to what they want in a property, answer questions patiently, and give them time and space to decide – this helps instill trust and confidence in you as their agent.
5. Keep in touch
As with most international clients, some Chinese buyers need more time. However, even if they don’t immediately close the deal, there’s no harm in getting in touch after they’ve left your country, such as sending them potential properties of interest regularly or sincere wishes for the holidays.
Good luck, agents!
Interested in Juwai syndication? Check out our services here, or give us a call at 1-877-843-3218 ext. 1