Country: CA   |   City: Vancouver  

According to CNW and Real Estate Council of Ontario (RECO), age and experience account for the biggest differences when it comes to consumers’ confidence when buying and selling real estate in Ontario. 

Lets take a closer look at the survey:

Real Estate Council of Ontario-Real Estate Council of Ontario su


Age differences – The survey shows that the major concerns of Ontarians vary significantly among different age groups.

The survey revealed that 70 per cent of young people (ages 18-34) are anxious about not being properly informed about the buying or selling process. Other top concerns are centered on affordability:

  • 84 per cent worry that they won’t be able to afford the home they would like to buy.
  • 76 per cent report they are concerned about affording possible costs of home repairs and renovations.
  • 60 per cent weren’t sure if they could afford monthly mortgage payments on the home they buy.
  • 68 per cent are concerned about being outbid by others.

Ontarians aged 35-54, many of whom have already bought and sold their first homes, have fewer concerns than younger respondents. Their biggest concerns are very different from the other groups.

  • They are the most concerned with how long their home will sit on the market when they go to sell (57 per cent).
  • 42 per cent are concerned about whether to buy their new home before selling their current home.
  • This age group is less concerned (52 per cent) that the real estate bubble will burst than younger people.

Overall, survey respondents aged 55 and older were the most confident in their knowledge of the home buying process (95 per cent) and have the fewest concerns compared to the other age categories.

  • They are the least concerned about making poor financial decisions because they were not well informed (33 per cent) and being able to afford mortgage payments (15 per cent).
  • However, almost seven in ten boomers and seniors are concerned about getting the most value from their current home, while almost half (48 per cent) worry about the real estate bubble bursting.

Geographic differences – The survey also revealed that top concerns varied across regions:

  • Respondents in the GTA are the most concerned that the real estate bubble will burst (64 per cent).
  • The survey shows that residents in southwestern Ontario and eastern Ontario are the least concerned about being able to afford monthly mortgage payments (35 per cent and 33 per cent respectively).
  • Eastern Ontario respondents are more concerned with how long their current home will sit on the market (62 per cent).
  • Respondents from northern Ontario are the most concerned of all regions about the rise in closing costs (92 per cent)

Changes in the real estate market – Whether it’s a first-time buyer or someone more experienced with the process, Ontarians agree that the real estate market has changed in the last five years.

  • More than half (56 per cent) of Ontarians think that the process of buying and selling a home has gotten more complicated over the last five years, while 70 per cent think the financial risks have increased.
  • 90 per cent state that technologies like online searches, documents and payments have changed the real estate market.

Finding the right registered real estate professional – Part of making the right real estate decision is working with the right real estate professional for your needs. Word-of-mouth from friends and family is how nearly two thirds (58 per cent) of Ontarians find and select a real estate professional.

  • Almost one third (30 per cent) of Ontarians use online search while 15 per cent still refer to real estate professional lawn signs.
  • One in ten (9 per cent) of Ontarians did not do any research at all.

About the survey
From October 21 to October 26, 2015 an online survey was conducted among 800 randomly selected Ontario adults who have either purchased their home in the past 2 years or are planning to buy a home in the next two years, and who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.46%, 19 times out of 20. The results have been statistically weighted on age, gender, and region to be as representative as possible of recent and imminent home buyers. Discrepancies in or between totals are due to rounding.

SOURCE Real Estate Council of Ontario and CNW.



This time we are showcasing the listing from the East Side of Canada and it is a custom designed French Chateau!


Location: Markham ON

Price: $4,288,000


Prestigious Cachet Estates presents an exquisite custom designed French chateau with all the bells & whistles! Approximately 10 foot ceilings, grand foyer, majestic custom designed Clive Christian inspired kitchen, 5 plus 1 bright bedrooms with ensuites, elegant chandeliers, custom closets, and 5-car tandem garage. Finished recreational-style lower level with 9 foot ceilings includes media room, kitchenette, nannys or inlaws quarters, exercise room and so much more.


All images courtesy of Politis Brienza Team

Would you like to find out more? It is listed with the Politis Brienza Team at a price of $4,288,000 Canadian dollars.

Have a stunning nomination in mind? Send us your suggestions here.

We start our #FeatureFriday section to celebrate residential architecture around the world. Every Friday we will feature a House of the Week for your viewing pleasure.

To kick off the series, we will begin with a property in Coal Harbour, Vancouver BC.


Location: Vancouver BC

Price: $10,000,000


The Coal Harbor Waterfront neighborhood of Vancouver is one of the city’s most expensive and luxurious areas and The Escala is one of the most sought after properties in Coal Harbour and it’s proximity to the waterfront, marina and spectacular views are exceptional. 270 degree West, North & South views make each window the perfect picture. This half floor sub penthouse was customized at time of inception with all the expected upgrades. Designer kitchen, high end appliances, porcelain flooring, tasteful wall coverings & paint. The floor plan was created for luxury living and entertaining. A perfect lifestyle, 24 hour concierge service with 3 parking spaces including a 2 car enclosed garage, large storage, pool, spa, exercise room and everything downtown Vancouver has to offer.

550-2 550-3 550-4 550-5 550-6 550-7 550-8 550-9 550-10 550-11 550-12 550-13 550-14 550-15 550-16 550-17 550-18 550-19 550-20 550All images courtesy of The Today Team

Would you like to find out more? It is listed with The Today Team agents at a price of $10 million Canadian dollars.

Have a stunning nomination in mind? Send us your suggestions here.



The world of house hunters has become increasingly digital. You would want to cover as much digital space as possible which includes but is not limited to YouTube, Youku, Juwai, Facebook, Twitter, Google Plus, etc. Check to find out more about how to be featured on them.

Now let’s talk more about YouTube: more and more businesses turn to video marketing every day and the real estate industry didn’t escape this trend. It is a fun and productive way to reach customers and it leads to more informed buyers. Statistics tell us that “more than 50% of potential home buyers use YouTube as their primary search tool“. By utilizing YouTube, you are placing your brand in front of a large audience: over 1 billion unique users visit YouTube every month and watch 6 billion hours of video. However, in today’s rapidly changing and digitally driven media environment, it is not not easy to capture a home-shopper’s attention.

REC Video Stats

Here are some tips on how to make an amazing home sales video:

1. The importance of audio. Bring your video to life by recording a voiceover: it will give a more “human” feel to the video and clear and a concise read will help making the whole experience of watching the video pleasant. Including a soundtrack can add a necessary element to lighten the mood and improve viewers’ overall impression of your home.

2. Keep it short and sweet. Statistically, the shorter the video is, the further into the video the viewer will watch, which creates a lower bounce rate.

3. Quality and exposure. Quality is always important, and real estate video isn’t an exception. An Internet viewer’s experience when watching a video of a home listing, can vary greatly, depending on the hardware, software, and online presentation services utilized. To accommodate the huge volume of videos stored, YouTube often downsize file size and, while you are getting the huge exposure due to the millions of visitors each day, the quality of this exposure may not be the best. To cover all the bases, combine the use of the free sites with a paid solution that gives you more control and protects your video investment long term. The higher quality of the paid solution video has its place, while the mass exposure value of the lower quality free video sites is of great value as well.

Would you like to know about other options or interested in syndication? Learn about a great online solution that will place your video on multiple sites with just one upload operation. Visit, or call toll free 1-877-843-3218 ext. 1.


Today, using Matterport‘s hardware is particulary compelling for real estate. Ever since it was introduced to the market, it changed the face of standard real estate marketing and selling techniques. Essentially, it is an equivalent of photography for 3-D spaces: it can make a dimensionally accurate full colour model of any space. This means bringing virtual reality to real estate and giving you the experience of being there. These 3-D tours allow buyers to virtually walk through a home. They would have complete control over what direction they wish to take when touring the home, while being able to look in any direction. They can look up to see light fixtures, down to see flooring, or focus on details such as the faucet in the bathroom, or hardware on the kitchen cabinetry. They can move up and down staircases, experience views from a loft or through windows, and even view a home’s floor plan. The 3-D galleries can be viewed on any computer or device and buyers can see what a particular property on the market has to offer.


The process of creating a tour is straightforward: we bring the camera in, put it in a few different locations in a room and the system automatically stitches together the 3-D model. An interactive tour can be produced in 24 to 48 hours, or even less, depending on the size of the space. A thousand square feet requires 30 minutes of shooting time plus processing time of a few hours to produce a digital tour which could be distributed and embedded just like any video.

Would like to see what the 3-D gallery looks like? Click here to check out the tour.

In addition, Real Estate Channel now offers HD Photography and Video Services that are accessible & affordable for industry professionals.

As featured on:


To find out more about the Real Estate Channel’s 3D Scan Services, and more, visit, or call toll free 1-877-843-3218 ext. 1